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Market Court dismissed Consumer Ombudsman’s claims on alleged inappropriate marketing

Waselius & Wist represented SCA Tissue Finland Oy in a dispute regarding SCA’s marketing campaign of Lotus soft paper products involving a promotional lottery brought by the Consumer Ombudsman to the Finnish Market Court.

In its decision of 31 January 2014, the Market Court found that SCA’s marketing in the so called Lotus-Potti campaign did not constitute aggressive or inappropriate marketing prohibited under the Finnish Consumer Protection Act as claimed by the Consumer Ombudsman and dismissed the Consumer Ombudsman’s claims in their entirety.

The decision is not final but may be appealed by the Consumer Ombudsman to the Supreme Court provided that the Supreme Court grants leave to appeal.

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