Practice areas

Åsa advises in the field of contentious and non-contentious intellectual property law, marketing law and commercial contracts. She has extensive experience in strategic IP management, complex franchising, licensing and distribution arrangements and she frequently advises major international clients on trademark, design, anti-counterfeiting, trade secret and unfair business practice related questions and disputes as well as in M&A related IP matters.

Recognitions

* Named Global Elite Thought Leader in IP-Trademarks by Who’s Who Legal
* Recommended as leading lawyer in the field of Intellectual Property by both Chambers Europe and Chambers Global
* Recommended in Intellectual Property by The Legal 500
* Ranked as leading Franchise lawyer by Who’s Who Legal
* Ranked as Leading Trademark Professional (GOLD) by WTR 1000, 2014 - 2023
* Global Leader in Finland by World Trademark Review 2021
* Member of Top 250 Women in IP 2019/20 and 2020/21
* Trademark star by IP Stars
* Recommended IP expert in the IAM Patent 1000
* Highly recommended in Intellectual property by Leaders League 2022
* Recommended in the field of Intellectual Property by Best Lawyers®
* Exclusive winner of ILO’s Client Choice Awards 2016 General Corporate Category for Finland

Career and qualifications

Waselius & Wist, Partner 2020-; Borenius Attorneys (Partner 2014-2020, Specialist Partner 2011-2013, Senior Advisor, 2010–2011, Senior Associate 2006–2010); Forum Partners Attorneys, Attorney at Law (2004–2006), KPMG, Legal Counsel (2001–2004), Canon Europa, Amsterdam, Legal Counsel (1998–2000), Rakennus Oy Lemminkäinen, Legal Counsel (1997), District Court of Parainen, court traineeship (1995–1996), Keijo Heinonen Attorneys, Lawyer (1994–1995)

Education: University of Helsinki, LL.M. 1994; Amsterdam University, LL.M. 1998

Selected experience

* Waselius & Wist successfully represented NaturaMed against the Finnish Consumer Ombudsman in the Market Court in a significant marketing law case;
* Waselius & Wist successfully represented a German company and its Finnish subsidiary in the automotive industry in a trademark and auxiliary trade name dispute in the Market Court;
* Advises global brand owners with internationally well-known brands in trademark portfolio management, trademark strategies, contentious IP matters and commercial contracts;
* Represented successfully the European market leader in bone cement and its Nordic branch in the Market Court in a complex dispute regarding unfair trade practices and unlawful use of trade secrets;
* Advised a major Finnish dairy company in the sale of its starter culture ingredients business, including ingredients rights, patents, know-how, trademarks and licensing;
* Advised a listed Finnish company in the grocery chain in the negotiations of several master franchise agreements for the Finnish and Russian markets;
* Assisted international franchise chains in various sectors in their establishment and activities on the Finnish market;

Member

Finnish Bar Association; Finnish Association for Industrial Property Rights (STY) (Member of the Board 2009-2018, Vice Chairman 2015-2018); Finnish Anti-counterfeiting Group (Member of the Board 2009-2013), INTA (International Trademark Association); AIPPI (International Association for the Protection of Intellectual Property); Finnish Cité Internationale des Arts Foundation (Chairman of the Board 2019-). Åsa was a member of the working group that revised the old Finnish Trademark Act. The new Trademark Act (544/2019) and related laws came into force on 1 May 2019.
She delivers exactly what we need, with top legal expertise and solid commercial understanding.
– Chambers Global 2023
Åsa is one of the most visible names in IP. She is very experienced in filing, prosecution and representing clients in court; she is friendly and easy to collaborate with
– WTR1000 2023
Åsa Krook has a longstanding reputation. Åsa is very knowledgeable and also has a great ability to arrive at practical solutions.
– The Legal 500, 2022
talented lawyer with a phenomenal reputation, even outside the Finnish borders”. “When collaborating with Åsa, I know that the matter is in the best hands “Her assessments are precise, thorough and always delivered in a timely fashion. The work she produces is of the highest quality and the outcome is always successful.”
– WTR1000 2022
Krook goes the extra mile and is able to explain problems and solutions that are complex in a simple way,
– Chambers Global 2022
Her mastery of sophisticated strategies is excellent and her network of associates around the world even better. Proactive, responsive and a great communicator, Åsa always delivers.
– WTR1000 2021
It’s always easy to work with her; she is fast and reliable.
– Chambers Europe & Global 2020
Fast and effective client service and deep technical knowledge on IP matters.
– Chambers Europe & Global 2019
Skilful and experienced.
– Chambers Europe & Global 2019
People-oriented and extremely friendly.
– Chambers Europe & Global 2018
Quick on her feet, precise, practical and brilliant, there is no doubt to what she can achieve. Åsa is one of Finland’s best.
– WTR1000 2020
Committed and really talented”, Krook excels at unravelling tricky unfair business practice questions, regulatory scenarios and multifaceted franchising deals.
– IAM Patent 1000
She has in-depth knowledge and gives excellent guidance on all general corporate matters.
– ILO’s Client Choice Awards 2016